Screencasting is one of those ideas that might have sounded weird when people first started doing it: You're going to shoot a video...of yourself using the computer...and I'm going to watch it? But screencasting is becoming widely used a tool to enhance the usability...
Let’s start a content strategy meetup in Nashville
by Laura Creekmore | May 25, 2010 | Content management
Content strategy is still emerging as a discipline, but I know a lot of people working on it here in the Nashville area. Several other cities have created successful content strategy meetups, and I'd love to help create one here in Nashville. For some ideas about what...
We’re too meta
by Laura Creekmore | May 24, 2010 | Strategy
Perhaps digital media isn't the only industry that suffers from the intense naval-gazing we see around us. And I really didn't mean to sound so disparaging right here on the front end. But sometimes it just drives me crazy to read all the inside baseball blog posts. I...
Unmanaged Content: Whac-A-Mole or Many-Headed Hydra?
by Laura Creekmore | May 18, 2010 | Content management
Regardless, it's not good. Don't feel bad; you're not the only organization out there with a less-than-complete handle on your content. For organizations that have embraced the web for years, it may even be a bigger problem than for newbies. Because the longer you've...
Community management: Keeping all the balls in the air
by Laura Creekmore | May 12, 2010 | Community
I was talking with someone yesterday about online community management. I am still grateful to discover that I'm talking with someone who presumes that online communities require management. I told her that I think of online community management as juggling. You have...
Managing ownership of content: Print vs. web
by Laura Creekmore | Apr 30, 2010 | Content management
I'm not above taking a free handout -- and so when Kristina Halvorson helpfully posted some questions she'd been asked at a recent forum and asked those of us in the content strategy community to tackle one, I viewed it as a great gift. [Thanks, Kristina!] How can...
Topics from Junior League of Nashville training, 4/29/2010
by Laura Creekmore | Apr 29, 2010 | Blogging, Facebook, Privacy, Social media, Twitter
Today at lunch and again this evening, I'm speaking to members of the Junior League of Nashville about managing your online identity. Because the audience is going to be very diverse in age range and current technology adoption, most of our discussion is likely to be...
America’s broadband access issue
by Laura Creekmore | Apr 28, 2010 | Legal/Regs
If you're reading this right now in America, chances are high you're on a broadband Internet connection provided by a company like https://www.eatel.com/. You're likely to have a decent amount of disposable income. And, if you're like me, and you've had broadband for...
Paying for stories is a bad business
by Laura Creekmore | Apr 27, 2010 | Legal/Regs
Apparently this idea still hasn't gotten all around in the journalism world -- but paying for stories is a bad business that doesn't end well for anyone, except those who walk away with cash in hand. If Gizmodo hadn't paid for the lost 4G iPhone, it seems likely we...
The only way to win the fight for attention
by Laura Creekmore | Apr 26, 2010 | Customer service
Even in today's still-uncertain economic times, I would argue that most marketers' biggest problem is getting the necessary share of time, not share of wallet. In my working life, the time clutter problem has gotten to be the biggest issue for people in the modern...
I blog about politics, content strategy, information architecture, copyright law, grammar and other stuff that strikes my fancy.
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