Here's the promo I just added to the BarCamp Nashville site: Content strategy's quite the buzzword these days. But what does it really mean? Does incorporating content strategy mean your web projects are going to be shiny and glorious? [Don't we all hope!] Or that...
BarCamp Nashville: Sign Up Today
by Laura Creekmore | Sep 9, 2010 | Conferences/Events, Speaking
Tomorrow's the first day to pitch speaking proposals for BarCamp Nashville 2010. Last year, I was able to attend just a couple of sessions, but they were great, and topics were really varied....but there wasn't a ton on content strategy. So I'll be pitching a session...
A persona-hating content strategist
by Laura Creekmore | Aug 18, 2010 | Content strategy
I'm about to open my can of crazy talk, so forewarned and all that. Content strategy is still evolving as a discipline, and the toolkit that strategists use isn't set in stone, though I think we're starting to come to some agreement about what's useful. Building...
Your marketing is killing your customer service
by Laura Creekmore | Jul 15, 2010 | Customer service
Yeah, you. Corporate America. [Maybe corporate everywhere...but my recent experiences are homegrown, so no blame-passing today.] Your amazingly successful efforts in data collection, standardization, segmentation and automation have removed the human element from your...
Yahoo! Style Guide: Hoping the first impression holds
by Laura Creekmore | Jul 13, 2010 | Content management, Writing
The Yahoo! Style Guide [print version, also available as the online Yahoo! Style Guide here] arrived at my house while we were on a 7-state Western odyssey last week. So I have just begun to dive into this new entry into the "how to write" contest, but I had to pause...
Creative Commons licensing makes sharing simple
by Laura Creekmore | Jun 27, 2010 | Legal/Regs
Creative Commons has been around for several years, but my conversation about copyright law with Summer Huggins last week made me think it's time for a reminder about this great service. I grew up on The Cluetrain Manifesto. I can even still make a great argument for...
The intensely personal customer experience
by Laura Creekmore | Jun 25, 2010 | Customer service
I've been light around here this week, primarily because my dad had to have his prostate removed yesterday. The surgery went well, and the surgeon expects my dad to get a cancer-free report from the lab results next week -- here's hoping! At Creekmore Consulting, we...
Kicking off the NAMA board year
by Laura Creekmore | Jun 21, 2010 | Personal
I joined the board of the local chapter of the American Marketing Association last year, and I'm about to start my term as the chair of the Shared Interest Group [SIG] program for NAMA. We're working on nonprofit, health care and digital media SIGs for the 10-11 year,...
You’ve got information. Do you have content?
by Laura Creekmore | Jun 18, 2010 | Content strategy, Writing
It's a common refrain, professed by organizations large and small to their content strategists [or perhaps explaining how everything is under control]: Oh, we've got lots of content. We just don't have it on the website. We just need to put it up there. Sometimes,...
How to hire a content strategist: It’s about trust
by Laura Creekmore | Jun 17, 2010 | Content strategy
If you're considering hiring a content strategy vendor, or a content strategist for your staff, I'd recommend you start by reading Rahel Anne Bailie's recent posts: Content strategies: The skills conundrum Abilities and aptitudes for a content strategist The...
I blog about politics, content strategy, information architecture, copyright law, grammar and other stuff that strikes my fancy.
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