There's an interesting editorial over at the fall 2010 issue of the Journal of IA, which I do like reading. Eric Reiss spends some time trying to place information architecture, user experience and content strategy in terms of each other. I don't think it's an...
You might need content strategy if….
by Laura Creekmore | Feb 15, 2011 | Content strategy
If you're liberally using the phrase "Click here." If you don't know how copyright law applies to your daily work. If you don't have a specific plan to deliver the information your customers need to solve their problems. If you don't know how your content management...
Content strategy and agile development: Can they be friends?
by Laura Creekmore | Feb 14, 2011 | Content strategy
Rachel Lovinger started a great thread at the Content Strategy Google Group about agile development. It really hit home with me because I've had clients who use both traditional and agile development. From a content strategy perspective, both have their benefits --...
Get some spaghetti on the wall
by Laura Creekmore | Feb 4, 2011 | Content strategy
When people are developing a content strategy, sometimes they run into problems. That's to be expected with any complex business process, of course. There are many places you could have trouble, but I'm thinking today about two big categories: Trouble with content...
The Misplaced SEO-Content Strategy Fight
by Laura Creekmore | Jan 17, 2011 | Content strategy, Search, SEO
I've been working on content strategy and management for a good long time, so I've had my rounds with disreputable SEO practitioners. In the early 2000s, there were a LOT of snake oil salesmen out there. I could tell you some crazy stories, but we all love to sit...
You can’t speak in your own voice if you don’t know what you want to say
by Laura Creekmore | Jan 13, 2011 | Customer service, Social media, Strategy
Authenticity matters a lot these days. I think it matters a lot more online than it did even 10 years ago. In a world where celebrities can get their Twitter accounts verified, people are willing to pay more for the real thing. It's so easy to spoof -- to pretend to...
What I do all day
by Laura Creekmore | Jan 11, 2011 | Content strategy
I get asked a lot what I do on a daily basis. Even other people who've been working in digital media for a while haven't always worked with a content strategist. I've read several good descriptions of content strategy in the past couple of years, from how-to...
Online privacy reminder: You don’t have much
by Laura Creekmore | Jan 10, 2011 | Legal/Regs, Privacy
This quick read from the New York Times is a great reminder that your seemingly private online information isn't all that private. While law enforcement can obtain a search warrant for even your home or business with probable cause [meaning there's reason to suspect...
I need a sharable calendar with tags
by Laura Creekmore | Jan 7, 2011 | Information management
Dear programmers of the world, Here's a problem that seems to need solving*. Please, my friends and I beg of you, please help. My employees and I use Google Calendar. It's great, because it integrates with Tungle.me and iCal and our phones and everything else we want...
Quora: Lessons in community development
by Laura Creekmore | Jan 6, 2011 | Community, Information management, Semantic web
My trial-by-fire in online community management came just over 10 years ago, when we launched SmallBusiness.com. I've thought about that experience a lot in the past few weeks, as Quora has exploded among the tech community. [Find me on Quora here.] When we were...
I blog about politics, content strategy, information architecture, copyright law, grammar and other stuff that strikes my fancy.
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