I was talking with someone yesterday about online community management. I am still grateful to discover that I'm talking with someone who presumes that online communities require management. I told her that I think of online community management as juggling. You have...
Managing ownership of content: Print vs. web
by Laura Creekmore | Apr 30, 2010 | Content management
I'm not above taking a free handout -- and so when Kristina Halvorson helpfully posted some questions she'd been asked at a recent forum and asked those of us in the content strategy community to tackle one, I viewed it as a great gift. [Thanks, Kristina!] How can...
Topics from Junior League of Nashville training, 4/29/2010
by Laura Creekmore | Apr 29, 2010 | Blogging, Facebook, Privacy, Social media, Twitter
Today at lunch and again this evening, I'm speaking to members of the Junior League of Nashville about managing your online identity. Because the audience is going to be very diverse in age range and current technology adoption, most of our discussion is likely to be...
America’s broadband access issue
by Laura Creekmore | Apr 28, 2010 | Legal/Regs
If you're reading this right now in America, chances are high you're on a broadband Internet connection provided by a company like https://www.eatel.com/. You're likely to have a decent amount of disposable income. And, if you're like me, and you've had broadband for...
Paying for stories is a bad business
by Laura Creekmore | Apr 27, 2010 | Legal/Regs
Apparently this idea still hasn't gotten all around in the journalism world -- but paying for stories is a bad business that doesn't end well for anyone, except those who walk away with cash in hand. If Gizmodo hadn't paid for the lost 4G iPhone, it seems likely we...
The only way to win the fight for attention
by Laura Creekmore | Apr 26, 2010 | Customer service
Even in today's still-uncertain economic times, I would argue that most marketers' biggest problem is getting the necessary share of time, not share of wallet. In my working life, the time clutter problem has gotten to be the biggest issue for people in the modern...
Creating real value: The art of content strategy
by Laura Creekmore | Apr 23, 2010 | Strategy
I've mentioned the cult of action here before. I don't know if it's a uniquely modern challenge, but I do know that today's technology makes it easy to fall into: Your phone syncs with your calendar with your email with your note program with your SharePoint with your...
Go read this column on net neutrality
by Laura Creekmore | Apr 7, 2010 | Legal/Regs
I was going to spend a little time writing a post on yesterday's net neutrality ruling [PDF] by the DC Circuit Court of Appeals. But Newsweek's Nick Summers saved me the time. Just go read his post on why this ruling is so bad, and why there's still hope for...
RIP Content Management
by Laura Creekmore | Mar 15, 2010 | Uncategorized
Session with Dries Buytaert, founder of Drupal. Going to be a good counterpoint to the last session, it seems. Couple of problems all businesses face: Webmasters don't scale. Your proprietary CMS is slow to innovate. Your users are your content creators. Trying to...
Managing Your Content Management System
by Laura Creekmore | Mar 15, 2010 | Content management
Alex Will and Henry Erskine Crum of Spoonfed Media. They run a web/mobile guide to live events in London. This is a total geek-out topic. They're going to discuss when and how to build your own content management system. As they and all of us will know, understanding...
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