At the wonderful Web Content 2010 conference this week, I heard a couple of interesting discussions about qualitative vs. quantitative content audits. Audits and inventories [here's a nice discussion of the difference between audit and inventory] are the retail...
FTC on “saving” journalism: Disaster waiting to happen
by Laura Creekmore | Jun 8, 2010 | Legal/Regs
Lest you think your government works for you.... The FTC released a "discussion draft" document [PDF] this week that outlines some of the challenges facing the newspaper industry. It goes through through the motions of evaluating all these challenges as if the FTC's...
I’ll tell you why you have to use social media…
by Laura Creekmore | Jun 7, 2010 | Social media
...if you come hear me speak on Monday, June 14, at a fun networking event in Nashville that my old friend, Stephen Zralek, and my new friend, Renata Soto, have put together -- WaterCooler. WaterCooler targets young entrepreneurs in the Nashville area. It's always an...
Screencasting: Sitting over your customer’s shoulder
by Laura Creekmore | May 26, 2010 | Screencasting
Screencasting is one of those ideas that might have sounded weird when people first started doing it: You're going to shoot a video...of yourself using the computer...and I'm going to watch it? But screencasting is becoming widely used a tool to enhance the usability...
Let’s start a content strategy meetup in Nashville
by Laura Creekmore | May 25, 2010 | Content management
Content strategy is still emerging as a discipline, but I know a lot of people working on it here in the Nashville area. Several other cities have created successful content strategy meetups, and I'd love to help create one here in Nashville. For some ideas about what...
We’re too meta
by Laura Creekmore | May 24, 2010 | Strategy
Perhaps digital media isn't the only industry that suffers from the intense naval-gazing we see around us. And I really didn't mean to sound so disparaging right here on the front end. But sometimes it just drives me crazy to read all the inside baseball blog posts. I...
Unmanaged Content: Whac-A-Mole or Many-Headed Hydra?
by Laura Creekmore | May 18, 2010 | Content management
Regardless, it's not good. Don't feel bad; you're not the only organization out there with a less-than-complete handle on your content. For organizations that have embraced the web for years, it may even be a bigger problem than for newbies. Because the longer you've...
Community management: Keeping all the balls in the air
by Laura Creekmore | May 12, 2010 | Community
I was talking with someone yesterday about online community management. I am still grateful to discover that I'm talking with someone who presumes that online communities require management. I told her that I think of online community management as juggling. You have...
Managing ownership of content: Print vs. web
by Laura Creekmore | Apr 30, 2010 | Content management
I'm not above taking a free handout -- and so when Kristina Halvorson helpfully posted some questions she'd been asked at a recent forum and asked those of us in the content strategy community to tackle one, I viewed it as a great gift. [Thanks, Kristina!] How can...
Topics from Junior League of Nashville training, 4/29/2010
by Laura Creekmore | Apr 29, 2010 | Blogging, Facebook, Privacy, Social media, Twitter
Today at lunch and again this evening, I'm speaking to members of the Junior League of Nashville about managing your online identity. Because the audience is going to be very diverse in age range and current technology adoption, most of our discussion is likely to be...
I blog about politics, content strategy, information architecture, copyright law, grammar and other stuff that strikes my fancy.
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