At Creek Content, we spend most of our days deep in the world of health care. We work with clients in highly regulated, complex industries, and for the most part, that means we're working in health care. A fundamental issue for the health care industry is the idea of...
IA Summit: Search Strategies of Users With Low Literacy Skills | Angela Colter
by Laura Creekmore | Mar 25, 2012 | Conferences/Events, Information design, User experience
I'm here EARLY Sunday morning for a session with Angela Colter of Electronic Ink. I saw Angela present last summer at Confab on measuring content and it was fabulous. And this topic really applies to my work so I'm really excited this morning. More on users with...

SXSW 2012: My Notes
by Laura Creekmore | Mar 11, 2012 | Conferences/Events
Just made it to a few sessions this year at South by Southwest, but they were good ones. See my notes on Jared Spool, danah boyd and more.
SXSW: Big Data and the Race for the White House
by Laura Creekmore | Mar 11, 2012 | Conferences/Events
Patrick Ruffini is moderating, suggests another name for the panel could be "Moneyball for Politics." Excellent -- I'm clearly in the right place. Going to talk about all the uses for big data, how it's used in politics for prediction, fundraising, more. Patrick...
SXSW: Jared Spool—The Secret Lives of Links
by Laura Creekmore | Mar 10, 2012 | Conferences/Events, User experience
OK, the few hundred people in the room here with me are the ONLY people at SXSW not hearing Frank Abagnale talk right now. Wow. The great benefit of coming to see Jared Spool talk is getting to see him dance to Beyoncé's All the Single Ladies. I gotta call him...
SXSW: danah boyd on The Power of Fear in Networked Publics
by Laura Creekmore | Mar 10, 2012 | Conferences/Events, Privacy, Social media
Always interesting to hear what danah boyd is thinking and writing about. Notes below are a mixture of quotes, paraphrases and near-quotes. boyd starts off by recommending everyone attend Baratunde Thurston's keynote at 2p. Started with three points....I missed one....
Letting Go of Perfection: Developing IA Agility
by Laura Creekmore | Feb 11, 2012 | Conferences/Events, Information management
Chris Farnum and Serena Rosenhan from ProQuest They're going to talk about their journey from waterfall to agile methodology, and how they accommodated its demands with their IA work. They're showing a lovely waterfall chart...business case, functional design, tech...
Architecting Search-Engine Friendly Websites – Shari Thurow.
by Laura Creekmore | Feb 11, 2012 | Conferences/Events, Information management, Search
Next up, a talk from Shari Thurow on search engines and IA. Thurow is starting with the basics of SEO. If you don't do these 4 basic building blocks, you can forget it. Doing them makes your content easy to find -- both on Google and your internal site search. For...
The Future[s] of IA
by Laura Creekmore | Feb 11, 2012 | Conferences/Events, Information management
This session is from Peter Morville and Karl Fast. Morville speaks up for defining the damn thing -- says it's central to information architecture. The kinds of information architecture Classic IA -- The polar bear book. Web strategy -- Making web, mobile and social...
The History of Information Architecture…And What’s Changing
by Laura Creekmore | Feb 11, 2012 | Conferences/Events, Information management
Great panel to kick off the conference: Dennis Schleicher Josie Scott Shawn Stemen Keith Instone, Moderator Changes they've seen: Schleicher notes that today, more developers are moving toward IA, and prototyping is changing the conversation. Scott worked at...