I’ve been working on content strategy and management for a good long time, so I’ve had my rounds with disreputable SEO practitioners. In the early 2000s, there were a LOT of snake oil salesmen out there. I could tell you some crazy stories, but we all love to sit around and grouse about the other guy.
To be clear: I think reputable SEO practitioners today contribute significantly to the web.
For some reason, the past few days have been the content strategy vs. SEO throwdown of the century. There are posts popping up all over. I’ve got my favorites, but there are some for all sides….whether you fall on the SEO or content strategy side of the fence.
But I’d argue we all ought to spend more time worrying about the problems created by spam content by Demand Media and similar companies. That’s a much bigger problem for legitimate SEO and content strategy practitioners. When the internet is overflowing with junk, that makes it far more difficult to share real knowledge, no matter which side of the fence you’re sitting on.
People that are concerned about their website’s success are encouraged to conduct an SEO audit which can help to identify weaknesses and how they can be improved upon to help the website feature higher in search rankings. For information on this service, see here – http://victoriousseo.com/services/seo-audit/