Planning Now for a #contentstrategy SXSW 2012

Well, it’s that time again — time that all the web-nerds penciled in our calendars months ago: The SXSW Panel Picker is open for voting!

If you’ve never been to the all-things-web-digital-music-and-film that is SXSW in Austin each March, I’m not sure where to begin. Last year I remember hearing that there were more than 25,000 attendees at just the Interactive part of the festival, making it the largest part of the event. SXSW pitches itself as uniquely focused on the creative side of the web, and I think there’s something to that. But there’s something for EVERYONE there, no matter your discipline.

In that vein, let me give you a little pitch for my discipline, content strategy.

Over the past few years, the SXSW sessions focusing on content have grown in number, and in my judgment, in quality as well. This year, there are a number of great-looking content sessions proposed in the Panel Picker, but we need your help. About 3600 sessions were proposed total this year, and they’ll take 500. The odds aren’t good for any one session, so content needs your votes and comments to shine strong at the conference.

Here are the ones I’ve specifically voted for. I’d value your thoughts and votes on my own proposal, but also on others that interest you. [You do have to create an account — free! — and sign in to vote. Speaking as someone who spent some time developing just my own proposal, I really appreciate your input!]

First, my proposed session:
Content Structure: Frame It Right, Make It Work
I’m planning to talk about content structure, metadata and information architecture — and how to use structure to make your processes more efficient and your copy easier to manage. I’d love your votes and comments!

Other sessions that got my thumbs-up today: 

Margot Bloomstein’s proposed session: Contextually Relevant Content Strategy
Margot is a smart, smart woman. I’ve heard her speak more than once and I’ve followed her thoughts online for some time. When she’s talking content strategy, it’s good stuff.

Panel moderated by Kristina Halvorson, with Joe Gollner, Erin Kissane, Mark McCormick and Karen McGrane: Rude Awakening: Content Strategy Is Super Hard
Amen. Some great names in the discipline gather to talk through the thorny questions.

Jeff Pfaller’s proposed session: Understanding Digital Content and Human Behavior
Optimizing your content for humans.

Amy Thibodeau’s panel: Copy Matters: Content Strategy for the Interface
Man, do we need this.

Once and Future King: Can Syndication Save Content?
I’ve spent large parts of the past couple of years trying to convince publishers that syndication is a revenue stream, to no avail. I’d been content to let the industry die, but sounds like this panel will try again to convince them. Bravo!

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