I’ve been to South by Southwest Interactive more than any other work-related conference. In fact, in the past few years, I’ve only missed it because of the arrival of my two youngest children just before and just after the dates of the conference.
Someone asked me the other day why I go. The reason is simple: It’s one of only two conferences I’ve ever been to where I’ve always learned something. And I’ve been in marketing a long time — so I’ve been to a lot of conferences.
The other great conference? GEL. If you depend on customers [who doesn’t?], you should be at GEL. I am sad to miss that this year, but our family schedule won’t allow it. Next year!