Tag Archives | #bcn10

My BarCamp Nashville session: Content Strategy…Or Else

Here’s the promo I just added to the BarCamp Nashville site:

Content strategy’s quite the buzzword these days. But what does it really mean? Does incorporating content strategy mean your web projects are going to be shiny and glorious? [Don’t we all hope!] Or that they’ll be more expensive, take longer, and get more complex? [No!]

Content strategy is the underpinning of a sound web project, and chances are, you’re doing some of it already. Learn the pieces/parts of content strategy in this session, from business goals to audits to information architecture to content retirement planning.

You’ll leave knowing how to be more intentional about your content. You’ll know how to prevent the train wreck that derails many a web project. And you’ll have all the lowdown on the latest web buzzword.

Please sign up now—it will be a great way to learn about how content strategy can improve your web projects.

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BarCamp Nashville: Sign Up Today

Tomorrow’s the first day to pitch speaking proposals for BarCamp Nashville 2010. Last year, I was able to attend just a couple of sessions, but they were great, and topics were really varied….but there wasn’t a ton on content strategy. So I’ll be pitching a session tomorrow. Watch for more details on that.

In the meantime, sign up now to attend BarCamp Nashville. It’s free, and it’s better than a lot of conferences you’d pay good money and travel to attend. [Note: the BarCamp movement calls for a particular style of “unconference” — and except for the first year, Nashville’s BarCamp has not really adhered to that loose, unplanned style. While BCN still bills itself as an unconference, you’re going to find well-planned, well-delivered presentations on a variety of topics, and logistics planning around food and events that put many expensive conferences to shame. It’s an outstanding day.]

Nashville’s digital community is not as well-hidden as we used to be, but I think it’s still fair to say that we’re emerging. I think the great news is, I’ve worked in digital media here for 15 years, and I used to know everyone in town in my industry. I haven’t been able to say that for several years, and I’m networking more than ever.

So, sign up for BarCamp today. You’ll get great ideas and you’ll meet some great folks in digital media.

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