Laura Creekmore is an experienced, award-winning content strategist, information architect, project manager, editor and writer. Working in digital media since 1996, Creekmore is skilled in bridging the divide between business needs and technical realities.
After more than a dozen years in digital media, Creekmore opened Creek Content in 2008. Her work focuses on helping clients achieve their business goals through well-planned and sustainable content strategy.
She helps clients with content strategy and management, search application optimization, taxonomy and information architecture, and online communities. She developed, and her team now implements, the content strategy for a private personal health improvement site. She also manages the content development and community engagement strategy for a software company’s private customer community, working to improve service and drive down costs.
Creekmore worked at Nashville’s Hammock Inc. for 13 years, spending several years as the firm’s director of digital media. She was responsible for the company’s own digital media strategy, as well as for the content management team that served its largest web client, the National Federation of Independent Business. She led the multi-disciplinary team that created and then managed a social-media-based, event website for NFIB in 2008. The site earned the Custom Publishing Council’s 2008 Gold Pearl Award for best use of alternative media.
Creekmore served as director of content and community at SmallBusiness.com, managing the team that designed the site taxonomy and handled customer interaction. Her expertise includes content strategy, community management and technical writing, such as user and administrative documents for websites. Her past experience also includes serving as account manager, editor and circulation manager for a number of print periodicals, for association, health care and transportation industry clients.
She is the recipient of many industry awards, including recognition from the the Custom Publishing Council, the Web Marketing Association, the Webby Awards, the Association for Publication Excellence Awards and the Publications Management Magnum Opus Awards.