Update, 8/6/2011: If you wanted to see the slides from my talk on content strategy and marketing yesterday, they’re now available on SlideShare.
I’m really excited about an upcoming event — I’m speaking to the Nashville Chamber’s interactive shared interest group on Friday, Aug. 5.
Here’s the description:
Content Strategy: A Framework for Marketing Success
Content strategy is a framework to help you make better decisions about managing content as a business asset.
Great writing is an art, but business realities demand that we standardize and structure our content for maximum effectiveness. Content strategy gives you the tools to spend your marketing time and money well, whether you’re working on your website, a software product or designing a social media campaign. This session will explain how content strategy can improve your marketing results, and it will walk you step by step through the content strategy framework, giving you ideas to improve your work today.
The event is open to all Nashville Chamber members. Hope you can join us.