Kicking off the NAMA board year

I joined the board of the local chapter of the American Marketing Association last year, and I’m about to start my term as the chair of the Shared Interest Group [SIG] program for NAMA.

We’re working on nonprofit, health care and digital media SIGs for the 10-11 year, and we’re focusing on providing real value for our members through the SIGs year-round.

For years, I knew about NAMA but didn’t see the value in the organization. You know there’s no one more enthusiastic than the reformed skeptic, and that’s me. The minute I got involved in a NAMA committee, I began to make contacts that have proved incredibly valuable to me, both personally and professionally.

So the retreat today was a lot of fun, and serving on the board gives me a chance to give back to the marketing community that has meant so much to me.

On an exciting note: This spring I’ve also chaired a task force for NAMA to evaluate and recommend updates to our web presence. We’ll unveil our work toward the end of the summer.

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