Figuring out the best social media platform

Chris Brogan has an interesting blog post where he wonders how to fix his Facebook dilemma: There’s a cap of 5,000 friends on Facebook, and he’s close to it. He’s wondering about the best way to stay in touch with both his friends and his fans, and considers how his Facebook fan page may help. It’s fairly well suited to staying in touch with a large group, but it’s not perfect.

In his post and in the comments, Brogan and others debate several social media platforms: Twitter, Ning, Facebook, more. Several people are frustrated with Facebook and its “limitations,” like the 5,000 friend limit, various “problems” with fan and group pages, the “extraneous” clutter [things like Facebook flair and Little Green Patch come to mind].

And while I agree that while these things are potentially troublesome for marketers, few of them are problematic for people. Not that I think Facebook [or any other social media platform] is perfect. But I think it matters what you use it for. Trying to keep in better touch with high school and college buddies, and keep up with local events? Facebook is what you need. Trying to manage a professional brand? You undoubtedly need Facebook plus several other tools — and Facebook likely isn’t even the first thing you need.

Are you using the best technology for your purposes? [That’s the question I think Brogan is trying to answer.] Many of us spend a lot of time trying to make our preferred technology the be-all and end-all, instead of choosing the right tool at the right time.

Just like I roll my eyes at people who send me tabular content in a Word document instead of in a spreadsheet, I’m dismayed at the clumsy uses I see of many elegant social media platforms. Kudos to Brogan for trying to figure out the right answer.

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