My BarCamp Nashville session: Content Strategy…Or Else

Here’s the promo I just added to the BarCamp Nashville site:

Content strategy’s quite the buzzword these days. But what does it really mean? Does incorporating content strategy mean your web projects are going to be shiny and glorious? [Don’t we all hope!] Or that they’ll be more expensive, take longer, and get more complex? [No!]

Content strategy is the underpinning of a sound web project, and chances are, you’re doing some of it already. Learn the pieces/parts of content strategy in this session, from business goals to audits to information architecture to content retirement planning.

You’ll leave knowing how to be more intentional about your content. You’ll know how to prevent the train wreck that derails many a web project. And you’ll have all the lowdown on the latest web buzzword.

Please sign up now—it will be a great way to learn about how content strategy can improve your web projects.

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