Archive | October, 2012

Two Lessons From Sandy

First, my hopes and prayers for safety to all those on the East Coast right now. Twitter’s honestly pretty terrifying tonight as Hurricane Sandy has come ashore.

Two things I’ve seen today that bear sharing.

    1. First, if you think your industry is too boring to use social media, I refer you to the New York Metropolitan Transit Authority’s Flickr feed. The account has nearly 3000 photos — they’re taking and sharing pictures of everyday events involving the transit service. Today, those photos included ones like these:
      033Assistant Station Master Cory Harris locked the main entrance to Grand Central Terminal, at 42nd Street and Park Avenue, after the last train departed at 7:10 p.m. on Sunday, October 28. Grand Central closed in advance of Hurricane Sandy.

      09. 2 Broadway in Storm Prep

      Sandbags outside Broadway station

      You never know when the everyday will become extraordinary. Start today so you’ll be ready when it happens.

    2. Second, STOP SCHEDULING YOUR TWEETS. I used to say that scheduling was OK as long as you monitored it, and you were managing your stream in times of national emergency. But clearly, may of you aren’t actually managing your auto-tweets. Those in the US, especially the Eastern US, who are auto-tweeting about anything but Hurricane Sandy tonight look like idiots.

Thanks, rant over.

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